MLM Network Marketing Lead - Follow Up

Have you a good follow up plan for when you actually have a MLM Network Marketing lead? Once you have even one what do you do? The answer seems simple and obvious but it is amazing how many leads are never followed up with!

What is a lead? Anyone that has expressed interest in your content. Anyone that has provided you with contact information even if it is only an email address. Treat these contacts like gold.

Regardless if you are in mlm network marketing or own a landscaping business you need to be continually finding new customers. Sometimes it seems as though new contacts are rare as hens teeth. So when you get one it is crucial to know what to do next.

If you are saying to yourself: “I don’t have time to follow up with leads” or “I hate calling people back”. You are leaving money on the table. In fact this is the difference between success and failure.

Put yourself in the shoes of the  MLM Network Marketing lead. How would you feel if someone just shot off one quick email and then never contacted you again? In today’s competitive market that simply won’t cut it.

What’s even worse is relying strictly on the company auto-responder to follow up and not doing any follow up yourself. What message is that sending your leads? Its imperative you clearly understand that the best follow up gets the sale. You do that by making your potential customers or potential new distributors feel important.

Dale Carnegie wrote in his book “How To Win Friends and Influence People” that out of all desires that humans are born with there is one that is fulfilled the least in most people.

The Desire To Feel Important

You can apply that knowledge to almost anything in business and turn whatever it is you’re challenged with into a positive. In the case of having leads it isn’t enough to just simply respond with an email. Anyone can do that.

It’s proven that the average person needs contacted 5-7 times before they’ll buy or enroll. It’s just the way people are wired. We like to “think” about it for awhile.

However ‘don’t be a stalker’. The thing to keep in mind when you are networking is think about how you can help that person (and I don’t mean ‘help’, where all you are thinking about is what you want them to do for you, or offering them the ‘opportunity of a lifetime’).

It isn’t that difficult and may take a little time but the efforts will be worth it. Send out an initial email within a couple of days. This lets them know that you’re thinking of them. In the email make them aware you will be contacting them by phone.

The phone call is to introduce yourself to them and ask if they have any questions or need more information. You’re patiently developing a relationship NOT trying to SELL them.

If the sale isn’t made after  3 emails and 3 phone calls my favorite form of follow up is to send a card in the mail with my picture, contact information and let them know I am there to assist them. People are far more likely to pick up the phone or answer an email when they have a greeting card sitting on their counter.

This is about building a relationship and discovering their needs than desperately trying to get them into your deal. Once you have their attention, you need to always be mindful that what you offer as part of the conversation needs to be beneficial to the other party. Show them that you are genuinely trying to help them. Letting them know that what you have to offer may not be the solution they are looking for relaxes them and they become more open to you.

Consistency is really the key. Treat every MLM Network Marketing lead like gold and your business will prosper.