“lead Generation”
Is “lead generation” a fancy term for cold calling?
Why are people so afraid to advertise a sales position as that? Lead Generation and Sales Prospecting sounds more like a sales job. But I guess Cold Calling is Sales?
I guess they think that cold-calling would scare most people off. I have been in sales for four years and cold-calling is about 75% of my job. It’s a numbers game. The more times you demonstrate the product, the more sales you make, provided you have the 4 P’s.
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